We’re excited to introduce the newest member of the Vatic leadership team: Erin Lockhart, our new Marketing Director.

With a background that blends strategic marketing, partnership building, and an eye for brand storytelling, Erin brings a sharp perspective to Vatic’s next chapter. She’s already hit the ground running by leading esports sponsorship initiatives, laying the groundwork for creator-aligned campaigns, and helping elevate Vatic’s brand presence.

Erin joins Vatic with a sharp instinct for growth and a proven edge in marketing strategy and business leadership. She holds an MBA from Royal Roads University and has built her career helping brands grow through clarity, creativity, and data-informed thinking. Before joining Vatic, she worked in consulting, banking, and hospitality; sectors that sharpened her instincts for audience engagement, client relationships, and operational momentum.

Outside of work, Erin is all about macro-economics, her dog–Margaret Atwood (aka Marge), and camping trips that involve way too much gear. She’s also a lifelong gamer (of the board variety), content consumer, and brings a strong sense of empathy and insight to Vatic’s ecosystem.

Erin's always curious about what motivates people and how to tell those stories with care and impact. Here's what she had to say about why she joined Vatic:

I’m not a gamer in the traditional sense, but I am obsessed with what makes communities tick—and Vatic is building a brand that really understands that. Vatic isn’t about quick wins or surface-level hype—it’s about long-term growth, strong creative partnerships, and a clear identity. That kind of clarity is rare, and it’s what made me want to be part of it.

Welcome aboard, Erin.

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